How Swag Preferences Differ Between Gen Z and Millennials

Understanding the Generations

Millennials, born roughly between 1981 and 1996, came of age during the rise of digital technology and social media. They tend to value meaningful experiences and products that support an active lifestyle.

Generation Z, born between 1997 and 2012, are true digital natives. They grew up with smartphones and social platforms as everyday life tools. This impacts not just how they shop but what they expect from branded products.

Millennial SWAG: Practical and Purposeful

Millennials tend to look for items that are both useful and meaningful. They often respond well to products that support daily life, wellness, and experiences rather than just novelty.

Examples that tend to work well with millennial audiences include:

• Reusable bags and totes that support daily errands and sustainability efforts.

• Portable power banks and tech accessories that help keep devices charged.

• Comfortable apparel like soft T-shirts and hoodies that reflect brand connection and lifestyle.

• Drinkware such as tumblers and bottles that work on the go.

These preferences align with research showing Millennials generally appreciate functional products and environmentally thoughtful items, especially if they help reduce waste or support active lifestyles.

Gen Z SWAG: Trend-Forward and Shareable

Gen Z values practicality, personal expression, and social relevance. They tend to gravitate toward SWAG that feels authentic, useful, and aesthetically appealing enough to share on social platforms. According to PPAI’s latest consumer survey 34% say they use promo products weekly and 21% say they use them daily, according to PPAI’s latest consumer survey.

Items that often resonate with Gen Z audiences include:

• Phone accessories such as chargers, Popsockets™ or stylish cable organizers.

• Eco-friendly products made from recycled or sustainable materials.

• Apparel and accessories such as beanies, tees, or hoodies with inclusive sizing and modern design.

• Experiential swag — items that link to lifestyle trends like hydration gear or tech accessories that fit into their daily routines.

Gen Z also places a strong emphasis on sustainability and brand authenticity, making eco-friendly and purposeful merchandise particularly impactful.

Common Ground and Strategic SWAG Choices

Both Millennials and Gen Z respond well to quality and usefulness. Durable drinkware, tech accessories, and apparel often perform well across generations when chosen thoughtfully.

When planning your SWAG:

• Think about how the item will be used after the event or campaign.

• Choose products that reflect your brand values, especially sustainability and inclusivity.

• Offer choices that feel modern and functional rather than just decorative.

How to Apply This Insight to Your SWAG Program

Start by identifying which generational group makes up most of your audience. If both are present, create a mix of items that balance practicality with trendiness. Consider customizing products so they feel personal and relevant, whether the goal is to build loyalty, reward customers, or support recruitment and engagement efforts.

BRANDITO can help you select and customize SWAG that speaks to multiple audiences. From trend-aware Gen Z gear to purposeful items that resonate with millennials, we tailor recommendations to fit your goals and budget.

Need help choosing generational-friendly SWAG? BRANDITO can guide you through item selection and customization so your giveaways hit the right note.